Shenzhen

Marketing Planner

Do you have a love for toys, a desire to bring creative ideas to life and a sharp eye for evaluating what’s effective?

Then join ZURU whilst we are going through substantial growth, and become a valuable member of the Global Marketing team.

As a Marketing Planner, you will work closely with the Senior Marketing Manager, to develop the strategy, implement and evaluate all ZURU’s communications efforts across paid, owned and earned media in our leading international market. You will produce strategic and effective campaigns for ZURU’s portfolio of brands across the girls and boys toy segments that drive brand awareness, engagement with core target audiences and profitable growth through sales conversion.

You will champion your markets within the Global Marketing Team and own every touchpoint families and kids have with our brands in the Germany, UK, France and Benelux.

Job Duties & Responsibilities

  • Support Marketing Manager to plan annual and seasonal marketing budgets and calendars in collaboration with Sales for ZURU’s leading markets: Germany, UK, France and Benelux.
  • Develop integrated communication strategies for each activating brand incorporating PR, Paid Media, Instore and Online working in collaboration with Marketing Manager, Sales, Product Development, Brand Managers and retail partners to create effective and aligned plans.
  • Implement, constantly optimize and report on brand communications plans to drive short term sales alongside long term brand growth.
  • Develop relationships with local agencies, media partners, sales team and retailer buyers and marketing teams.
  • Become fully abreast of local market audience behaviour, industry landscape and retailer planning to ensure strong local execution and to unlock new opportunities.
  • Localize all global assets for local needs including press releases, TV commercials, digital assets and instore merchandise etc.
  • Produce local Sales support tools to drive growth and sell-in on ZURU’s portfolio of brands including local marketing presentations, brand success stories and media updates.
  • Work directly with Brand Managers, Sales and local retailer teams to ensure ZURU’s brands are represented in the best way across all retailer eCommerce sites.
  • Monitor competitors in market and understand thresholds to be competitive in Europe.

Desired Skills & Attributes

  • Demonstrated knowledge and application of marketing principles and practices, advertising creative development, media buying and planning, social media, budgeting and analysis.
  • Must be a confident communicator and presenter with a wide degree of creativity.
  • Ability to work in a fast-paced, high growth environment where change is the status-quo.
  • Must possess excellent organizational and planning skills.
  • Strong knowledge and understanding of current trends in digital media, social media and influencer marketing.
  • Ability to build strong relationship across a wide variety of stakeholders and can pre-empt stakeholder and sales needs.
  • Must be a self-starter with energy, drive and determination to accomplish goals.
  • Have the ability to apply creative yet analytical thinking with a hunger to continuously improve and optimize.
  • Must demonstrate leadership ability and influence in motivating and holding partners accountable.

Relevant Background

  • 1+ years’ experience as Communication executive/ communication planner or Media executive at an agency or client side.
  • Knowledge of Germany, UK, France and Benelux media markets and/or toy industry a big advantage.
  • Previous experience as a Communication executive for a similar organization would be a strong advantage.
  • Related Degree or equivalent relevant experience in Marketing or Communications preferred

Global Business Development & Sales Director

Role Overview

Global Business Development Director oversees the Business Development Division, driving sales and global growth across all ZURU categories. Establishes, manages and drives global brand and category growth targets, working in a cross team capacity to align Product Development and MM to those targets. Responsible for commercial decision making including but not limited to pricing, P&L tracking, channel management, promotional opportunities, and instore merchandising. Manages product strategy at brand and market level in tandem with Global Business Development & Sales teams, aligning on global rollouts and allocation. Manages brand forecasting, gap analyses and market heat maps, and leads cross-team action plans. Drives in depth category and market analyses with BDS teams to identify gaps, opportunities, challenges and BDS learnings, feeding back to wider team with recommendations. Work closely with Sales management to set and deliver brand strategy to customers. Driving category development and growth across each pod. Working in tandem with Global Brand Director and Marketing Director to achieve brand and team KPIs.

Experience Desired

  • 5-8 years’ experience in Sales Account Managing or Business Management
  • Must demonstrate strong leadership ability and be able to influence and motivate cross-functional teams and hold stakeholders accountable.
  • Knowledge of business development principles including product development, brand strategy, sales account management, budgeting, and analysis.
  • Experience working in a fast-paced environment with a high attention to product quality and safety.
  • Must be a self-starter with energy, creativity and determination to accomplish goals.
  • Superior verbal and written communication skills as well as strong presentation skills.
  • Strong analytical skills
  • Related Degree or equivalent relevant experience in Business Development and/or Sales

Responsibilities

  • Oversee Business Development team across ZURU portfolio, accountable for brand performance and growth
  • Align with cross-functional partners including BDMs, DCP, Sales, and MMs on product development, including product launch timing, market rollout planning, FTMs, milestone planning & communication, channel mgmt. requirements, forecasting, and customized range requirements
  • Develop strategic short, mid and long term pod and brand plans– working with Management & team leaders to build out range architecture and brand strategy. across all pods.
  • Work with GBD on tri-annual SKU setting including range architecture and pricing.
  • Work with GBD, DCP and Sales on global market rollout planning including allocation and timing requirements per market and brand.
  • Work closely with global sales teams to develop bespoke strategies and plans for top accounts.
  • Work in tandem with BD&S and Marketing Directors to set pod and brand goals and strategies to driving these, along with team KPIs
  • Lead and collaborate with sales/BDM and customization teams to create customized items, packaging and pack outs for efficient channel mgmt. globally.
  • Lead brand gap analyses through each phase of forecasting, working with Sales Operations, Sales and MM teams to identify and rectify initial gaps and challenges in sell in pre-launch
  • Lead continuous brand gap analyses with BDMs and Sales teams through monthly heat map monitoring, P&Ls, KPI tracking to establish brand sell in, gaps, challenges, opportunities and ongoing profitability.
  • Lead POS analysis fortnightly across each brand with BDM, MMs and Sales to analyse sell through, challenges, learnings, successes and action plans by brand, account and market, generation recommendations and findings for presentation during team and mgmt. meetings
  • Collaborate with GBD/Sales and customization teams to create customized items, packaging and pack outs for efficient channel mgmt. globally, driving pricing, placement and profitability.
  • Lead Business Development & Sales updates at fortnightly pod meetings and monthly pod leadership updates
  • Strategically identify new global product and incremental category opportunities based on quantitative and qualitative analysis of the industry, category, and consumer behaviour.

Product Manager

Role Overview

The Product Manager champions product excellence and brand alignment driving the overall product and packaging strategy across a portfolio of brands. They oversee product development from ideation to launch, working closely with creative, engineering and factory teams to deliver world class products to market, profitably. They liaise with NPD, Merchandising, Showroom, Business Development and Marketing teams across their categories to ensure product concepts and timelines are communicated and adhered to. The Product Manager demonstrates strong creative ability, attention to detail as they are the final approver of all product and packaging and also excellent project management skills. They are also responsible for how their products are featured and brought to life at fairs, showrooms and sample packages across the globe.

Experience Desired

  • 3-4yrs in Product Management or Product Design. Candidates will lesser experience will be considered for Junior Product Manager role.
  • Must demonstrate strong creative ability to be able to influence and approve the design & development of a broad range of product and packaging.
  • Knowledge of branding, product development and packaging principles
  • Experience working in a fast-paced environment with a high attention to product quality and safety.
  • Must be a self-starter with energy, creativity and time management skills
  • Superior verbal and written communication skills
  • Related Degree or equivalent relevant experience in Marketing or Product Development preferred.

Responsibilities

  • Develops global 18-month Brand Architecture and Product Plan including future growth areas – setting line, STD SKU lists, UPC strategy, Customization strategy and owns the product strategy section in all Brand Plans
  • Works with NPD throughout product development to set product, packaging and merchandising options delivering on time for SET, shipping and meeting RRP/Cogs goals. Approves all product and packaging at every development stage including a factory visit at MP stage.
  • Works with Legal team to brief and finalize Trademark registrations
  • Sets all SKUs – standard and customized – and all categorizations for SKUs to ensure product strategy is aligned throughout financial and POS reporting.
  • Works with creative team to finalize all packaging and product copy and design across std and customization packs ensuring packaging and materials are clear, contains all relevant details, is brand aligned and drives consumers to purchase.
  • Sets internal language strategy for standard packs (1L, 3L etc) and manages all packaging translations.
  • Provides product information and updates to Business Development and Marketing Category teams for brand and sales presentations and ensure the wider business is full abreast of all product features and changes.
  • Sets in unison with BD the global Brand roll out strategy and any required product and packaging adaptations to win business.
  • Responsible for getting all product and packaging imagery finalized, retouched and uploaded to Show Cloud (via Platform Managers) to support Sales.
  • Develops showroom concept, approves boards and works with Business Development and Brand Marketing Manager to include all brand 1 pagers/marketing collateral at fairs/showrooms.
  • Prepares and signs off best in class showroom and customer samples during the sell in period.
  • Provides Product Renewal briefs to Merchandising/Customization team and follows the efficient change over to new series etc minimizing stock exposure/costs
  • Consistent issue resolution across brands from a manufacturing, testing or product perspective
  • Constantly challenges our product/packaging output to be best in class being fully abreast of trends, competitor designs and marketing insights