Rainbocorns Talkin’ Jelly Shake Surprise most wanted toy in the 2021!

We are proud to announce that Rainbocorns Talkin’ Jelly Shake Surprise has been listed by TTPM as one of the most wanted toys in the 2021 holiday season!


Pets Alive by the numbers

5+ million pets sold in 2021
400+ million media impressions in the past 3 years
#2 Manufacturer of Electronics – US NPD Category 2021
3 global partnership campaigns with partners like 9GAG and LadBible
16 adorable characters
83 markets launched worldwide
380+ global retailer partners
29% YoY POS growth SS20’ – SS21’
2.1 million views on TikTok
12 toy awards globally
3 years in the market
Featured in publications including New York Times, CBS News, Toy Insider, USA Today, MSN and many more!

2022 is going to be the BIGGEST year ever for Rainbocorns with new products launching!

Rainbocorns by the numbers

23+ million Rainbocorns sold globally
152 Rainbocorns characters
16 series
75+ countries
228+ global retailer partners
86% YoY POS growth SS20’-SS21’
2.1 billion media impressions in the past 2 years
15.1 million views #rainbocorns on TikTok
23 product and brand awards won globally
87% YoY growth in licensin

ZURU 6th biggest toy company in both the USA and the UK

We celebrate the fact that we are currently the 6th biggest toy company in both the USA and the UK in 17 short years (whoop whoop) It’s always exciting to look back on a year of achievement!

In 2021 our Girls portfolio has shone, with absolute success across the board! Rainbocorns and Mini Brands are both best in class within there categories with Minibrands being the #1 selling toy in the industry for the entire year!! Pets Alive and Itty Bitty Pretties bring newness innovation and a fresh approach and our dolls range consistently delivers unbeatable beauty and value for little girls globally, this video delves into some of the girls ranges behind this exciting success.

But this is just the start……

Introducing the newest member of Rainboville!!

Jelly Shake Surprise is full of so many surprises! Press their paw once to hear them giggle, press twice and they will repeat what you say! Swirl, squeeze, and spread their jelly hearts, and even make your own jelly-tastic jewelry with Boo-Boocorn charms and beads!