In continued celebration of International Women’s Day, we want to shine a light on the work that we’re doing and that we encourage others to get involved in. As a proud and active member of WIT – Women in Toys, Licensing & Entertainment (WIT), we are always challenging ourselves to use our platform in the continued fight for gender equality and advancement of women, in the workplace and around the world.
Through our work with NGO CAPTIVATING INTERNATIONAL, we have partnered to provide sustainable, skill-building solutions for impoverished women in Western China, with 120 women graduating from the most recent My First Job program, and more programs underway. We have also recently become a supporter of GirlBoss New Zealand, a community in New Zealand encouraging young women to be the change they want to see in society, through advocacy and leadership.
Last year, our COO Anna Mowbray and Global Brand Director Aneisha Vieira were lucky enough to deliver a workshop on entrepreneurship to the Girl Scouts of America on what it means to be a girl boss. These are just a few of the ways we are driving change, and we encourage you to do so as well, no matter how big or small the effort.
Together we can uplift all women.
This International Women’s Day, we’re more grateful than ever for the amazing women at the helm of ZURU’s incredible growth. We pride ourselves in fostering a company culture of opportunities and equality, with a significant number of our leadership team being women, including New Product Development, Finance, Sourcing, HR, and our very own COO, Anna Mowbrayheading up global operations. In fact, our workforce has grown to be 70% female and reflects our commitment to women’s advancement and forging gender equality.
There is no doubt that our ZURU Women are certainly a key driving force behind our success!
This is a huge testament to the team’s continued hard work throughout 2020. It has been the combination of innovative design, production automation, engineering excellence, and best-in-class marketing that has made Bunch O Balloons constantly perform above expectations and becoming a staple of summer fun for families!
Our 5 Surprise Mini Brands have ALSO received the NPD award of #1 selling toy in the Supercatergory Explorative and Other. Since the 5 Surprise launch in 2019, the brand has been a roaring success. Selling one capsule every two seconds in 2020 and gaining over 1.3 billion views on TikTok. The 5 Surprise phenomenon has truly taken a village, and huge a testament to the team’s hard work and dedication.
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Many of our toys are shaped by the creative minds of dreamers and innovators from all over the world. We welcome new ideas and cherish new relationships with inventors like you! Do you think you have a groundbreaking, unique toy idea for ZURU? We would love to here from you!