The Year of The Sloth ZURU Predicts 2020 as The Sloths’ Time to Shine

January 2020, LondonMove over unicorns and llamas, sloths are in town and setting the must-have trend for 2020.

Award-winning global toymaker ZURU is predicting that 2020 will be the Year of The Sloth. These adorable, slow-moving mammals who spend most of their lives upside down in trees are the inspiration behind three new sloth toy products previewed at London’s Toy Fair 2020.

Destined to follow in the hoof-prints of global phenomenon, Pets Alive Boppi, ‘The Booty Shakin’ Llama’, comes the stand-out Pets Alive Fifi ‘The Flossing Sloth’. Fifi is like no ordinary sloth… full of energy and raring to go, her movements mimic one of the most iconic dances of the decade – The Floss! Still a massive dance trend, Fifi starts her moves off slow, as a real sloth might, but speeds up until she’s flossing like a boss to three catchy dance tracks! Fifi has cute blinking eyes and an impressive butt wiggle. Great for the whole family, parents and children alike will have endless fun learning how to Floss with Fifi!

The launch of Fifi will be supported with an exciting influencer campaign. Fifi costumes will be given to key influencers for a real, virtual challenge, ‘can you floss like Fifi?’. A Strong video strategy will also from PR and marketing with heavy presence on TV, YouTube and VOD from July 2020.

Alongside Fifi, ZURU will also be launching a Sloth called Cuddles and be releasing a super rare, and super sparkly Sloth under their top selling ZURU Rainbocorns brand. As a sneak peak, Cuddles, will be the world’s first completely soft, yet interactive plush from ZURU that uses patented technology to create over 100 lifelike sloth sounds and movements. Launching in AW 2020, you’ll have to hang on in there and wait for more information to be revealed nearer the time!

 “Staying on trend is everything in our industry,” said Renee Lee, Global Marketing Director, ZURU. We believe Sloths will rule 2020. Fifi is a charmer and is sure to follow in the footsteps of her predecessor, while Cuddles offers something truly ground-breaking to the market. We look forward to his global release later this year.” 

Designed for children ages 3+, Fifi The Flossing Sloth will be on shelves AW 2020 with an SRP of £24.99. Details for Cuddles the Sloth to be released closer to product launch.

Replenishment Analyst

Fantastic opportunity to join ZURU whilst we are going through substantial growth and become a valuable member of the US Sales team with great short and long term careers development prospects.

As Sales Replenishment analyst, you will be in charge of optimizing company item assortment and in stock levels, reporting and coordinating with company supply chain on Walmart shipment requirements and working with Walmart planners to ensure a successful flow of orders and product.

Job Duties & Responsibilities

Working in the Walmart Retail Link environment:

  • Pull reports and data to manage each sku and the supply to each store.
    Recommend and write orders to move product through the supply chain.
  • Analyze store level POS data to identify potential out-of-stock issues
  • Monitor and report on key replenishment metrics, initiates actions to improve OTIF, forecast accuracy, replenishment, inventory and service as indicated by Walmart
  • Investigate stocking, delivery and product activity problems
  • Manage transfer requirements by location, find root causes and implement solutions
  • Effectively analyze and execute Inventory Policy settings to support Seasonal Activity
  • Order Management – maintain a high level of accuracy on orders, pricing, execution of allocations, comparison of forecast to trends
  • Analyze corporate, DC, and store level forecasts on continued basis to identify risk and opportunities
  • Assist with scorecard analysis for both internal and external meetings.
  • Assist with key meeting prep.

Desired Skills & Attributes

  • Bachelor degree in Finance, Mathematics, Business or related field
  • Strong knowledge and experience with Walmart systems including Retail Link, GRS, Supplier Center, and Ecommerce
  • Minimum 4 years’ experience as a business analyst or similar role for a CPG company, with responsibility for analyzing POS-based data and formulating insights and recommendations for Walmart account
  • Ability to compile the data and effectively communicate the insights
  • Highly effective at developing presentation materials that are clear, concise and compelling.
  • Excellent command of Microsoft Office. Very proficient in excel and Photoshop Software

Digital Manager – PPC&Analytics

Are you highly analytical and have a passion for digital marketing? Do you have a sharp eye for evaluating what’s effective?

We have an exciting opportunity to oversee and develop our inhouse PPC buying team, that manages campaigns across our large portfolio of Toy and FMCG brands, located in Shenzhen, China.

As our Digital Manager – PPC & Analytics, you will lead our Pay Per Click strategy and buying across Social, Google, Amazon and Programmatic Display. Daily, you will alongside your direct report, implement initiatives that engage our core customers and drive profitable growth for our brands through strong reach and sales conversion.

You will spearhead our relationships with Google and Facebook Hong Kong, leveraging the partnership to optimize and continuously improve our brand planning, content development and media buying capabilities.

This role oversees one Jnr Digital Manager and travel to Hong Kong is required.

Job Duties & Responsibilities

  • Oversee ZURU’s in house PPC team, driving team strategy, optimization and growth plans
  • Set annual and campaign KPI’s and execute against them
  • Receive briefs from Local Toy & FMCG Marketing Teams then plan, implement and optimize paid search, display and YouTube campaigns across our large brand portfolio
  • Work closely with the Local Marketing Managers to ensure all activity falls in line with the larger brand and sales strategy
  • Ensure campaigns are continuously optimized according to brief and best practice guidelines and budget provided
  • Manage our relationship with Google & Facebook Hong Kong ensuring we are meeting targets and unlocking new Beta opportunities and added value to improve our operations
  • Work with the brand and social team to ensure landing pages and content are effectively tracked and optimized
  • Lead digital tracking and trafficking strategy and set up required tagging across media and owned platforms to accurately report on effectiveness and agreed KPI’s
  • Provide weekly, and end of campaign reporting including actionable insights and learnings
  • Manage all budgets and financial processes
  • Be the teams center of excellence for PPC, keeping up to date with the latest industry trends and educating the wider team
  • Define new strategies and continuous drive the team to improve across all paid & owned digital elements

Desired Skills & Experience

  • 3-5 years of experience in a similar or PPC Manager position
  • Proven track record in driving successful PPC and TrueView campaigns
  • Strong working knowledge of Google AdWords, Google Analytics, Facebook Business Manager, Digital Tagging, Amazon Media Services
  • Google AdWords & Analytics certification preferable
  • Excellent analytical skills and attention to detail
  • Passion for PPC and digital marketing
  • Excellent organizational & communicational skills
  • Strong track record in managing medium to large-sized budgets
  • Effective account management skills
  • Willing to join a fast-paced and growing company


Award-winning toy designer and manufacturer, ZURU, introduces a new dinosaur-themed collection to its 5 SURPRISE range.  Bringing dinosaurs to its ‘blind-bag’ collectibles range, ZURU’s new 5 SURPRISE Dino Strike includes five layers of dino surprises to collect, build, swap and battle.

A new series for the 5 SURPRISE line, 5 Surprise Dino Strike combines the thrill of blind unboxing with epic dinos ready for a faceoff. Children can unwrap, peel and reveal each capsule to find dinosaur characters to assemble, complete with armour, headgear, weapons and modifiable weapon backpacks.   Single and double blasters can be modified and combined to create triple and even quadruple blasters for the ultimate battle.  All weapons come in different themes such as plasma or lava and can be swapped and fired from every blaster.

The range includes 13 fierce dinos including the charging Triceratops, rampaging Velociraptor, soaring Pterosaur, and fearsome ultra-rare golden fossil Tyrannosaurus Rex.

“We have no doubt that our dino-themed 5 SURPRISE capsules will continue the smashing success of the 5 SURPRISE brand,” said Renee Lee, Global Marketing Director, ZURU.   “As with all 5 SURPRISE ranges, the capsules open to reveal five segments, each containing a surprise.  The Dino Strike line is perfect for swapping, trading and battling, features interchangeable accessories that allow for extended action-packed play and interaction.”

A robust marketing and PR campaign has been devised for the new Dino Strike range and includes TV advertising, digital, social media and influencer content.

Wonder Women in Toys, Licensing & Entertainment Awards

January 10, 2020 – New York – Women in Toys, Licensing & Entertainment (WIT) announced its 2020 slate of finalists for the 16th Annual Wonder Women Awards, which celebrates top female executives, thought leaders, entrepreneurs and other changemakers for their extraordinary accomplishments and impact within the toy, licensing and the entertainment industries.

Winners in each category will be announced at the Awards dinner held on Sunday, February 23 at Pier Sixty, Chelsea Piers, coinciding with Toy Fair New York.

Anna Mowbray is a nominee for the WIT – Women in Toys, Licensing & Entertainment (WIT) “Wonder Women Awards” in the Licensee / Manufacturer and Social Responsibility categories.

We are proud to have our very own Anna as one of the nominees and to have such a great 2020 kick off!

All the nominees have extraordinary talents and you should check them out in the link below:

Office Manager

Do you have a love for toys? Do you enjoy wearing multiple hats and handling a wide range of operational and administrative tasks? Do you love finding solution to a problem?

Then join ZURU to become one of the most valuable members of the US team as we go through substantial growth.

As Office Manager, you will ensure things run smoothly on a daily basis by supporting administrative, customer service, and sale lead development perspectives. You’ll be the coordinating with internal stakeholders and be the key contact within the US team for many operational matters.

Job Duties & Responsibilities

  • Oversee office operations including supplies and deliveries, vendor management.
  • Provide administrative assistance and support to the VP Operations and other members of the US Team
  • Act as the Project Manager to liaison between the LA office and other business stakeholders globally.
  • Manage daily flow of administrative duties in a fast-paced environment
  • Proactively identify and understand issues, problems, and opportunities; determine course of action and develop appropriate solutions
  • Coordinate on-site and off-site meetings for Vice President.
  • Track and maintain Office budget including processing expense reports and processing invoices for payment
  • Manage planning and logistics associated with meetings and conference rooms
  • Prepares reports, expense reports and documents as needed
  • Screen and prioritize all correspondence as well as drafts responses
  • Manage phone coverage and file archive/management
  • Coordinate the use of shared conference rooms and other resources.
  • Make all travel arrangements: airline tickets, hotel reservations, car service working through American Express Travel
  • Manages incoming & outgoing mail & carrier shipments, office supplies and equipment
  • Develops familiarity with basic polices and procedures
  • Flexible to juggle between project based on business need
  • Manages entering/exiting process for New Hires, Transfers, Terminations
  • Assist HR, Training Managers, Supervisors with in-house training
  • Collaborate with other Administrative Assistants for a seamless transfer process
  • Provides ongoing administrative support for the designated team including travel planning, HR assistance, system troubleshooting, and miscellaneous needs.

Desired Skills & Attributes

  • 5+ years sales support experience
  • Bachelors Degree in Business or related discipline is preferred.
  • Previous Toy industry experience is beneficial but not essential.
  • Excellent presentation & interpersonal Skills
  • Excellent organizational & Communicational Skills
  • Native English Speaker
  • Proficiency in MS Office including Excel & PPT
  • Good analytical skill, attentive to details and good with numbers
  • CRM experience

Junior Brand Manager

Do you have a love for toys, a desire to bring creative ideas to life?

Then join ZURU whilst we are going through substantial growth, and become a valuable member of the Brand Marketing team.

As a Junior Brand Manager, you will be responsible for bringing ZURU’s newest brands to market, spearheading production timelines, collaborating on creative, and implementing marketing campaigns to educate the consumer on the hottest new trends. Take the lead on a given project, from concept development to final production output. Conduct market research, develop concepts, manage planning and costs, manage internal and external partners until successful execution that will embody our products and licensing brands.

Job Duties & Responsibilities

  • Meet with stakeholders to determine assigned category/product lines objectives and strategies
  • Closely monitor sales volume, market trends identifying new, global product and incremental category opportunities based on quantitative and qualitative analysis of the industry, category, and consumer behavior.
  • Coordinate product management with cross-functional partners including but not limited to R&D, Design, Engineering, Packaging and Operations to achieve cost targets and ensure on-time market entry.
  • Partner with R&D on new product development. Support new product development efforts including defining product/category vision, product objectives, consumer experience, and merchandising expectations.
  • Partner with International Sales team and Distribution Partners on strategic marketing plans and develop Marketing Assets to support the portfolio. Work closely with TV Studios producing ZURU Commercials for each Brand.
  • Conduct timely analysis of sales performance and execute effective reaction tactics in partnership with sales and agency partners.
  • Prepare presentations on a regular basis to support the sell-in of brands and new product lines to retail partners and to various levels of the business.
  • Prepare reports on brand performance and sales
  • Be a product champion creating internal and external enthusiasm for the product line and serve as a mentor and resource to other team members.
  • Others required by Global Marketing Director

Desired Skills & Attributes

  • Creative and strategic mindset with strong attention to detail.
  • Strong understanding of brand guidelines especially around licensing products and ability to work within the boundaries of assigned guidelines.
  • Ability to work in a fast-paced environment, high growth environment where change is the status-quo.
  • Strong Project Management skills through development of timelines and ensuring delivery
  • Must be a self-starter with energy, drive and determination to accomplish goals.
  • Strong presentation and communication skills
  • Excellent time management, organizational and planning skills
  • A positive attitude and collaborative personality are essential.

Relevant Background

  • 1+ years’ experience in Branding/Marketing
  • Proficient skills in Microsoft Office
  • Good command in English required.

Executive / Communication Planner

Do you have a love for toys, a desire to bring creative ideas to life and a sharp eye for evaluating what’s effective?

Then join ZURU whilst we are going through substantial growth, and become a valuable member of the Global Marketing team.

As a Communicaiton Executive, you will work closely with the Senior Marketing Manager, to develop the strategy, implement and evaluate all ZURU’s communications efforts across paid, owned and earned media in our leading international market. You will produce strategic and effective campaigns for ZURU’s portfolio of brands across the girls and boys toy segments that drive brand awareness, engagement with core target audiences and profitable growth through sales conversion.

You will champion your markets within the Global Marketing Team and own every touchpoint families and kids have with our brands in the Germany, UK, France and Benelux.

Job Duties & Responsibilities

  • Support Marketing Manager to plan annual and seasonal marketing budgets and calendars in collaboration with Sales for ZURU’s leading markets: Germany, UK, France and Benelux.
  • Develop integrated communication strategies for each activating brand incorporating PR, Paid Media, Instore and Online working in collaboration with Marketing Manager, Sales, Product Development, Brand Managers and retail partners to create effective and aligned plans.
  • Implement, constantly optimize and report on brand communications plans to drive short term sales alongside long term brand growth.
  • Develop relationships with local agencies, media partners, sales team and retailer buyers and marketing teams.
  • Become fully abreast of local market audience behavior, industry landscape and retailer planning to ensure strong local execution and to unlock new opportunities.
  • Localize all global assets for local needs including press releases, TV commercials, digital assets and instore merchandise etc.
  • Produce local Sales support tools to drive growth and sell-in on ZURU’s portfolio of brands including local marketing presentations, brand success stories and media updates.
  • Work directly with Brand Managers, Sales and local retailer teams to ensure ZURU’s brands are represented in the best way across all retailer eCommerce sites.
  • Monitor competitors in market and understand thresholds to be competitive in Europe.

Desired Skills & Attributes

  • Demonstrated knowledge and application of marketing principles and practices, advertising creative development, media buying and planning, social media, budgeting and analysis.
  • Must be a confident communicator and presenter with a wide degree of creativity.
  • Ability to work in a fast-paced, high growth environment where change is the status-quo.
  • Must possess excellent organizational and planning skills.
  • Strong knowledge and understanding of current trends in digital media, social media and influencer marketing.
  • Ability to build strong relationship across a wide variety of stakeholders and can pre-empt stakeholder and sales needs.
  • Must be a self-starter with energy, drive and determination to accomplish goals.
  • Have the ability to apply creative yet analytical thinking with a hunger to continuously improve and optimize.
  • Must demonstrate leadership ability and influence in motivating and holding partners accountable.

Relevant Background

  • 1+ years’ experience as Communication executive or Media executive at an agency or client side. (Candidates with 3+ Years’ experience will be considerated for Communication planner position)
  • Knowledge of Germany, UK, France and Benelux media markets and/or toy industry a big advantage.
  • Previous experience as a Communicaiton executive for a similar organization would be a strong advantage.
  • Related Degree or equivalent relevant experience in Marketing or Communications preferred.
  • Strong command of spoken and written English and German. German is a must (French or Dutch skill is a plus)

National Account Manager

Do you have a love for toys? Do you enjoy wearing multiple hats and handling a wide range of operational and administrative tasks? Do you love finding solution to a problem?

Then join ZURU to become one of the most valuable members of the US team as we go through substantial growth.

Job Duties & Responsibilities

  • Develop and maintain the sales network and channel in US market in line with the company business strategy.
  • Present sales presentations to customers, including product demonstrations, sales data information and outline brand marketing and category strategies.
  • Negotiate with customers on pricing, packing, cargo ready date and minimum order quantity for each product line per relative market.
  • Follow up and secure PO plus TT/LC, all shipping information i.e. markings, forwarder, all testing requirements etc.
  • Keep customers updated with samples, marketing material when available and provide customers with any spec changes on relevant products.
  • Working with partners to implement marketing initiatives to support the sales of ZURU Toys
  • Establish sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
  • Provide management with accurate sales forecasts and detailed assessment of the factors influencing sales.
  • Establish and adjusts selling prices by monitoring costs, competition, and supply and demand.
  • Identify strong local partners to develop new retail and distribution channels.
  • Establish and maintain strong relationships with both retail and distributors in the territory.
  • Collaborate with brand managers weekly to keep up to date on NPD schedule, marketing objectives and branding alignment for the company.
  • Attend & participate in major International Trade Fairs when needed.
  • Send through all order confirmations to China Team and ensure they are raised on system effectively.
  • Provide forecast/order details for each Licensor forecast per quarter
  • Organize any deliveries for any samples sent out for your clients when needed.
  • Streamline customer database
  • Create email-marketing blasts to send to clients with any product updates.
  • Check all data on sales reports is correct.
  • Update price list when required.
  • Point of contact for client with regards to pricing issues etc.
  • Maintain and improve, where possible, all relationships with ZURU customers

Desired Skills & Attributes

  • Bachelors Degree in Business or related discipline is preferred.
  • 5+ years sales experience, with outstanding sales performance.
  • Previous Toy industry experience is required, with CRM experience.
  • Excellent sales and negotiation skills that could drive business effectively.
  • Excellent presentation & interpersonal skills
  • Excellent organizational & communicational skills
  • Good analytical skill, attentive to details and good with numbers
  • Native English communication skills
  • Proficiency in MS Office including Excel & PPT
  • Willing to join a fast-paced and growing company.
  • Self-discipline, independence, able to work effectively at home office.