Created by global entertainment brand Pinkfong, Baby Shark has been an unprecedented phenomenon across the globe. The viral tune has taken the world by storm amassing 2.6 Billion YouTube views and remains on the Billboard’s Hot 100 for 18 weeks and counting.
ZURU’s new Baby Shark range will debut under the company’s wildly popular ROBO ALIVE™ brand portfolio, and include Baby, Mummy, and Daddy Shark bath toys which all sing the viral sensation song once placed in water. The range will be available at retail in the US market from July 2019.
Based on real-life creatures, ZURU’s ROBO ALIVE brand includes the best-seller, ROBOFISH, Attacking T-REX and this year’s latest addition ROBO ALIVE Fire Breathing or Ice Blasting Dragon. An affordable option within the interactive and tech toys market, each product in the ROBO ALIVE line uses robotic enhanced motion sensors and features realistic characteristics.
Latest figures for the brand indicate an unprecedented growth in sales with the January – October 2018 period showing a 117% year-over-year upsurge in global sales.
“ROBO ALIVE is one of our most popular and best-performing properties,” said Renee Lee, Global Marketing Director, ZURU. “The addition of Pinkfong’s Baby Shark provides the perfect on trend item for younger children to engage in the brand. We expect this to be an absolute hit for bath time play and are thrilled with the phenomenal support from all our retail partners.”