Leading international toy and consumer products company ZURU, announced the launch of Rainbocorns, a new range of adorable collectible character plush that combines some of the year’s hottest trends in toys, including unboxing, unicorns, and sequins. Bursting with rainbows, sparkles and magical surprises, Rainbocorns are ‘born’ in a mystery egg and feature several elements that are on trend, from reversible sequins to hair play to enchanted creatures. The launch of the line will be supported by popular YouTube influencers Naiah and Elli Toys Show and Tic Tac Toys with original digital content on each channel.
The exciting digital content will feature Naiah and Elli Toys Show and Tic Tac Toys in the boardroom as they work with toy executives to create the perfect toy, bringing together all the things they love like sparkles, hearts and surprises, to create the Rainbocorns. The digital content will be launched on their channels, which have over 4 million subscribers.
To round out the robust narrative of the Rainbocorns, ZURU will also create an animated web serieslaunching in September that follows the Rainbocorns on their adventures in Rainboville. The episodes will follow the gang as they hatch new Rainbocorns, go on Halloween and holiday adventures and various escapades around Rainboville with friends.
“Rainbocorns combine some of the year’s hottest trends in toys, including surprise unboxing, unicorns, and sequins,” Adam Woods, Creative Director, ZURU. “Every Rainbocorn has super soft fur, a fluffy unicorn mane for brushing, a sparkly magical horn and glittery wings that all combined, make these quirky and cute creatures so unique and completely collectible!”
Every Rainbocorn comes in a big pink mystery reusable egg. There are 12 different Rainbocorns based on 6 cuddly cute animals and every animal comes in two fun, funky designs. Collect them all – Puppycorns, Kittycorns, Hamstercorns, Bunnycorns, Unicorns and Monkeycorns along with their 12 unique sequin surprises that reveal what they love!
Each Rainbocorn also comes with a baby Boo-Boocorn – a tiny collectible baby hidden in a secret egg for another layer of surprise. There are over 20 Boo-Boocorns to collect including the rare twin Boo-Boocorns. Rainbocorns will be available at major retailers in the U.S. in August.