Stay up-to-date all the exciting news
and coverage on ZURU company and our
leading brands.
Stay up-to-date all the exciting news
and coverage on ZURU company and
our leading brands.
NEWS                        
ZURU’S SHRINK MACHINE ADDS A NEW TWIST TO BEST-SELLING 5 SURPRISE MINI BRANDS: TOY MINI BRANDS
Monday 19 October 2020

SpongeBob SquarePants, Dora the Explorer, Rubik’s Cubes
Among the Brands Getting Miniaturized!

The hot miniature collectible trend takes a whole new spin with the introduction of Toy Mini Brands, a range of realistic miniature replicas of classic and contemporary toy brands from award-winning toymaker ZURU.  Through a partnership with Nickelodeon/Viacom, Teenage Mutant Ninja Turtles, SpongeBob SquarePants JoJo Siwa are among the company’s nine toy brands that will be miniaturized and hit store shelves across the globe this year.  In addition, iconic and popular brands such as Classic Rubik’s, Crayola and Wham-O join the Toy Mini Brands portfolio.

ZURU’s’ TOY Mini Brands will arrive in Australia this October, followed by North America/USA and the UK/Europe.

“Our product development and licensing teams have worked closely to take some of the most iconic toy brands and shrink them to fit in your hand,” said Aneisha Vieira, Global Brand Director of ZURU. “The mini collectible trend is unwavering and we’re confident Toy Mini Brands will follow suit as one of the most in-demand products of the year. ”

Made exactly to match their full-sized counterparts, even down to the the packaging, there are over 60 different nostalgic and currently in-market toys to collect including Leonardo from Teenage Mutant Ninja Turtles, Aang from Avatar: The Last Airbender, Backpack from Dora the Explorer, and Angelica from Rugrats.  Other miniaturized products include Crayola Crayons,  Rubik’s Cubes, WowWee Fingerlings, JoJo Siwa bow accessories, Nickelodeon Slime and Wham-O Frisbees. In addition, a selection of ZURU’s top toys including Rainbocorns, X-Shot and Bunch O Balloons have been shrunk! The assortment includes rare and super rare minis to find.

With Toy Mini Brands, unwrap the iconic 5 Surprise capsule and peel back the segments to discover what five mini toys are inside. Each capsule is a surprise unboxing with toy miniatures and toy shop accessories, including shopping basket, cart, bag and shelves, to find. Perfect for kids, kids at heart and collectors of all ages, ZURU TOY Mini Brands will be available at an SRP of $6.99.

In addition, a Toy Mini Brands collector’s case features room for 30 of the most sought after minis and comes with four exclusive minis.  The case is available for an SRP of $9.99.

One of the most sought after toy brands, ZURU 5 Surprise Mini Brands is also a viral sensation with more than 850 million views on TikTok since the launch in 2019. ZURU’s latest #MakeItMini creative spot featuring Hammy the Hamster has surpassed 20M impressions.