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LOS ANGELES (May 6, 2019) – ZURU™, the leading international toy and consumer products company, jumps into summer-time giving away thousands of prizes in the Bunch O Balloons™ ‘Splash to Win’ on-pack promotion.
Underway now, ‘Splash to Win’ gives consumers the chance to win thousands of fantastic summer prizes including Yvolution scooters, drones and games consoles. There are more than 120,000 prizes up for grabs, including the grand prize – a brand new car, and the runner up prize, a family holiday for four. Official ‘Splash To Win’ game tokens are inside every specially marked Bunch O Balloons™ pack. Consumers soak the token in water to reveal the code underneath, visit the Bunch O Balloons website to enter the code to see what they’ve won.
The unique entry mechanic that requires customers to physically wet the token to ‘Unleash Summer’ promises to deliver huge engagement with the promotion already making waves in Europe and Australasia with partners reporting strong sales and high levels traffic to the promotional website.
Supported by TVCs, social media, influencer engagement, in-store branding and POS, retailer support and a dedicated website, ZURU will truly unleash summer with this engaging campaign running throughout Spring/Summer 2019.
Follow Bunch O Balloons on Facebook @BunchOBalloons.