Stay up-to-date all the exciting news
and coverage on ZURU company and our
leading brands.
Stay up-to-date all the exciting news
and coverage on ZURU company and
our leading brands.
NEWS                        
ZURU LAUNCHES ROBO ALIVE FIRE BREATHING AND ICE BLASTING DRAGONS
Tuesday 07 May 2019

Global award-winning toy manufacturer, ZURU, adds to its best-performing IP, ROBO ALIVE, with ROBO ALIVE Dragon. Launching from June 2019, ROBO ALIVE Dragon is set to be the brand’s most sophisticated character yet.

ZURU, innovators in the tech toy market, has unveiled ROBO ALIVE Dragon, available in a choice of two characters – Fire Breathing Dragon and Ice Blasting Dragon. Using enhanced robotic technology, both boast characteristics most often associated with dragons – walking, roaring, gnashing teeth, rotating head, adjustable wings and ofcourse, breathing fire or blasting ice through an LED inside its mouth

ZURU’s already well-established ROBO ALIVE brand currently includes best-seller, ROBOFISH followed more recently by the Attacking T-REX,  Crawling Spider and Creepy Coakroach. All products in the range utilise the latest in robotic technology whilst retaining an affordable price point.

“ROBO ALIVE Dragon is set to be the most exciting addition to the range yet,” comments Renee Lee, Global Marketing Director, ZURU. “2019 has already witness some huge tentpole entertainment events centred around dragons, so we expect this will be a super ‘hot’ item. We wanted to bring to life the battle between Fire and Ice and make this the perfect gift for under the Christmas tree. Housed in a huge box for only £24.99 the team have done a phenomenal job in creating a product that is true to the ROBO ALIVE brand  which brings customers exciting, innovative robotic toys at unbeatable prices.