Stay up-to-date all the exciting news
and coverage on ZURU company and our
leading brands.
Stay up-to-date all the exciting news
and coverage on ZURU company and
our leading brands.
NEWS                        
1, 2, 3, 4, 5… ZURU’S SURPRISE NEW TWIST: MINI SHOPPING BRANDS THAT FIT IN YOUR HAND!
Wednesday 20 March 2019

ZURU 5 Surprise Mini Brands – New Collectible Series Available Now

NEW YORK (March 20, 2019) –  Blind surprise reveals, miniature collectibles and the fun of shopping come together in ZURU’s 5 Surprise Mini Brands, a new series from the award-winning toymaker in their top-selling 5 Surprise line.

Featuring the same 5 Surprise excitement of unwrapping, peeling and revealing mystery toys from each segment of the unique 5 Surprise capsule, Zuru 5 Surprise Mini Brands are realistic miniatures of the world’s most iconic and loved shopping brands. The reusable capsules contain an assortment of mini brands like Dove, Skippy, Airheads, Breyers and more, as well as mini surprise shopping accessories like a shopping trolley, shelves, and shopping basket.

Wave 1 features over 70 different collectible miniatures, including rare and super rare finds such as glow-in-the-dark, shimmering, and golden minis.  They are the perfect addition for role play with dolls, as well as adult collector items. Zuru 5 Surprise Mini Brands will be available for an SRP of $5.99.

In addition to this new theme, Series 2 of ZURU’s original range 5 Surprise is now available, offering kids and collectors over 200 new collectibles including super rare LED toys.  Since its debut last year, ZURU has shipped over six million 5 SURPRISE capsules around the globe!

About ZURU

ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products.  Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques.  The company that started in New Zealand now employs more than 5,000 staff across 18 offices, produces 600,000 toys a day and distributes to most major retailers in over 120 countries.

ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand.  ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day.