

to bring you the worlds best selling toys.
Check out how they all started.

inventors to bring you the worlds
best selling toys. Check out how
they all started.
Robo Alive has been one of ZURU’s most successful brands. The brand started with Robo Fish, a robotic fish created and licensed off an inventor. After selling over 30million units worldwide, the brand has since expanded into Robo Alive, a brand focused on delivering lifelike robotic creatures to market such as Lizards and Snakes. New installments include an attacking T-Rex and robotic Spider. They’re so realistic, you’d think they’re are alive – but its Robo Alive!
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Many of our toys are shaped by the creative minds of dreamers and innovators from all over the world. We welcome new ideas and cherish new relationships with inventors like you! Do you think you have a groundbreaking, unique toy idea for ZURU? We would love to here from you!
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