Robo Alive has been one of ZURU’s most successful brands. The brand started with Robo Fish, a robotic fish created and licensed off an inventor. After selling over 30million units worldwide, the brand has since expanded into Robo Alive, a brand focused on delivering lifelike robotic creatures to market such as Lizards and Snakes. New installments include an attacking T-Rex and robotic Spider. They’re so realistic, you’d think they’re are alive – but its Robo Alive!