Stay up-to-date with all the exciting news and coverage on ZURU company and our leading brands.

Pets Alive by the numbers
Saturday 25 September 2021

5+ million pets sold in 2021
400+ million media impressions in the past 3 years
#2 Manufacturer of Electronics – US NPD Category 2021
3 global partnership campaigns with partners like 9GAG and LadBible
16 adorable characters
83 markets launched worldwide
380+ global retailer partners
29% YoY POS growth SS20’ – SS21’
2.1 million views on TikTok
12 toy awards globally
3 years in the market
Featured in publications including New York Times, CBS News, Toy Insider, USA Today, MSN and many more!