VLAD & NIKI SUPERHERO SURPRISE EGG!

Get ready to unleash your inner superhero along side YouTube sensations Vlad & Niki.

ALL NEW MINI BRANDS TO COLLECT!

Unwrap, peel, and reveal REAL miniature collectibles with 5 Surprise Mini Brands Series 3! What 5 Surprises will you unbox?

Poppy the Booty Shakin’ Pug

This Pug loves to dance! Meet Pets Alive Poppy the Booty Shakin’ Pug who’s got hilarious moves and can groove, dance, twirl and shake her booty to three fun songs! With her cute realistic design and contagious energy, it’s impossible for the whole family to not get up and dance with Poppy!

Welcome to Angel High!

The place where fashion and friendship rule, and everyone is welcome! These Angel High Dolls love helping friends from the clouds above with sparkle, style and love. There are 6 magical dolls to collect, with outfits & accessories to make the perfect glam look. Style her with an all NEW Swappable Outfit and Mini Wings and style her hair with a Brush and the Colour Changing Hair Clip and Extension!

Unbox amazing magical fairy suprises!

Discover 7 new Rainbocorns Fairycorns including the Bunnycorn, Poodlecorn and the Rare Golden Hippocorn! Who will you find?

Welcome to the magical world of Sparkle Girlz!

ZURU is spreading fun, fantasy and fashion in the doll aisle with Sparkle Girlz. Build your very own magical Sparkle World filled with fairies, princesses, mermaids, unicorns and so much more!

COLLECT YOUR SMASHERS

Which dinosaur and surprises will you find inside? Collect and battle! Slime, Fizz and Smash with Smashers!

UP YOUR GAME WITH THE UNIQUE X-SHOT CHAOS ROYALE EDDITION

The Chaos Royale Edition is finally here with 2 epic golden blasters. This special range takes X-Shot’s extreme quality and unbeatable value to the next level.

Adopt your Coco Surprise

Coco Surprise Neon are the newest and brightest Coco Surprise pets, ready to be adopted by you! Scoop these cuties up, they are hard to miss in the bright neon cones. Perfect for gifting or grabbing yourself a treat. Collect them all!

FILL AND TIE 100 WATER BALLOONS IN 60 SECONDS

Fill & tie 100 water balloons in 60 seconds with our rapid filling, self tying water balloons. Bringing speed & ease to a previously time consuming task, leaving you more time to play! Now, we’re better than ever – Bunch O Balloons are now made from certified recycled plastics and are fully recyclable with TerraCycle. This summer, we wanted to make an impact that counts. We have changed our products to be more environmentally friendly, with the aim to create a more circular eco-system.

LET THE MAGIC BEGIN WITH POTIONS !

From sparkles to slime, there’s so much magic to find! There’s 4 different magic potion bottles, each with two surprise potions to create inside. Every spell binding potion comes with its own gooey or powder base, three different accessories to add, storage bottles and an easy to follow magic recipe! Let the magic begin with Potions!

WANT TO KNOW WHAT MAKES US TICK?

Get to know our team, see our offices and learn about what else we do Behind the Scenes at ZURU…

VIDEOS                  
*NEW* Introducing the STYLISH Rainbocorn BIG HAIR SURPRISE! ?‍♀️
*NEW* Find MINI Rainbocorns in ALL NEW 5 Surprise Toy Mini Brands!
*INTRODUCING* Rainbocorns Sweet Shake Surprise! 6 NEW *chatty* characters!
NEW | OOSH Potions! Mix and discover a whole lot more MAGIC! ✨?
Robo Fish - the ultimate PRANK fish! Swims like a real fish! It's MAGIC!
Introducing Pets Alive Frankie The Funky Flamingo!
You're *INVITED* to to the Ultimate Tea Party with ITTY BITTY PRETTYS TEACUP PLAYSET!
HAMMY IS BACK! Welcome to the MINI BRANDS Series 2 MINI MANSION! ?
BRANDS