Treasure Beach! | 1st Episode of Series 3! | Rainbocorns | Shows For Kids!
Rainbocorns In The Wilderness! | Brand New Series Ep 1 | Rainbocorns | Toys For Kids!
Rainbocorns Halloween Hair Scare | Brand New Series Ep 2 | Rainbocorns | Toys For Kids!
RAINBOCORNS | Egg-citing News | Rainboville Episode 1 | Cartoons for Children
RAINBOCORNS I Episode 2 I You Snooze, You Lose! I Videos For Kids
RAINBOCORNS I Episode 3 I Wing It! I Cartoons for Children
RAINBOCORNS | Episode 8 | Ho, Ho Rainbo! (Christmas Special) | Cartoons for Children

Rainbocorns Fairycorn Surprise Series 4 by Zuru

Rainbocorns Fairycorn Surprise Series 4 is full of magical surprises! Unbox amazing magical fairy surprises including colour change poop, a fairy glitter heart and adorable new Fairy Boo-Boocorns to hatch and collect. There’s even magical fairy wings that you can wear!

Tuesday 19 October 2021

5 Surprise Mini Brands (by ZURU Toys) is 2021’s #1 Best-Selling Collectable Toy.

With a capsule sold every single second and 365% brand growth YOY. The brand has gone viral on TikTok, with over 3 billion views and counting, and an average of 25 million views each week. Earlier this year, Mini Brands teamed up with MONDAY Haircare (the second most-followed haircare brand …

Thursday 21 October 2021


This week our team proudly attended the 13th Annual Captivating Charity Auction. CAPTIVATING INTERNATIONAL works to provide sustainable, skill-building solutions for impoverished women across Western China. A record breaking USD2.73 million was raised thanks to this event with 1,000 lives of single mums, young women, and children across Yunnan, Qinghai, …

Friday 01 October 2021

ZURU Toys are a Top Holiday Toys Winner for Toy Insider!

We are so pleased to see that Angel High is officially a Top Holiday Toy Winner for Toy Insider!! We are pleased to share that Rainbocorns Fairycorn Surprise will be the Top Holiday Toy Winner in the Toy Insider!

Thursday 30 September 2021

Rainbocorns Talkin’ Jelly Shake Surprise most wanted toy in the 2021!

We are proud to announce that Rainbocorns Talkin’ Jelly Shake Surprise has been listed by TTPM as one of the most wanted toys in the 2021 holiday season!

Saturday 25 September 2021

Pets Alive by the numbers

5+ million pets sold in 2021 400+ million media impressions in the past 3 years #2 Manufacturer of Electronics – US NPD Category 2021 3 global partnership campaigns with partners like 9GAG and LadBible 16 adorable characters 83 markets launched worldwide 380+ global retailer partners 29% YoY POS growth SS20’ …

Sunday 19 September 2021

2022 is going to be the BIGGEST year ever for Rainbocorns with new products launching!

Rainbocorns by the numbers 23+ million Rainbocorns sold globally 152 Rainbocorns characters 16 series 75+ countries 228+ global retailer partners 86% YoY POS growth SS20’-SS21’ 2.1 billion media impressions in the past 2 years 15.1 million views #rainbocorns on TikTok 23 product and brand awards won globally 87% YoY growth …

Friday 10 September 2021

ZURU 6th biggest toy company in both the USA and the UK

We celebrate the fact that we are currently the 6th biggest toy company in both the USA and the UK in 17 short years (whoop whoop) It’s always exciting to look back on a year of achievement! In 2021 our Girls portfolio has shone, with absolute success across the board! …

Wednesday 01 September 2021

Introducing the newest member of Rainboville!!

Jelly Shake Surprise is full of so many surprises! Press their paw once to hear them giggle, press twice and they will repeat what you say! Swirl, squeeze, and spread their jelly hearts, and even make your own jelly-tastic jewelry with Boo-Boocorn charms and beads!

Monday 30 August 2021

Last chance to nominate New Zealands next Girl Boss!

The 2021 @GirlBoss Awards are celebrating trailblazing young women (ages 11 – 18) Nominate a GirlBoss now at Entries close this Friday!

Friday 20 August 2021

Rainbocorns Wild Heart Surprise is on the Top 10 list for best-selling!

We are proud to see that Rainbocorns Wild Heart Surprise is on the Top 10 list for best-selling new toys in May according to NPD in the Netherlands!

Tuesday 10 August 2021

2021 is our fourth year as a proud partner of CAPTIVATING INTERNATIONAL

This year, we have focused in mountainous remote regions of Sichuan province (assisting underprivileged students), and rural locations of Yunnan Province (working with multiple minority groups). Through this partnership, Captivating International will be able to significantly invest in the lives of 300 students and 90 women who complete their My …

Monday 09 August 2021

ZURU proud sponsor of GirlBoss New Zealand!

We are proud to be sponsoring GirlBoss New Zealand for another year. The GirlBoss Awards are a nationwide search for trailblazing young women (ages 11-18), with thousands of dollars in prizes up for grabs, nominate or apply now at

Friday 30 July 2021

Pets Alive has come in with a bang, launching our newest member of the family!

We have received an overwhelmingly positive reaction from our customers, with one mum saying: “These toys have helped me survive the lockdowns!”. ​ ​This year’s ZURU’s brand new Poppy the Booty Shakin’ Pug combines the adorable nature and character of a pug with some hilarious dance moves. Come find her …

Tuesday 20 July 2021

ZURU to increase visibility, inclusion, and safety for the LGBTQI+ community!

Earlier this month our NZ office got together for a special afternoon tea to celebrate Pride month. This sparked the conversation of what more can be done within ZURU to increase visibility, inclusion, and safety for the LGBTQI+ community. We have signed up to NZ’s Pride Pledge where our team …

Saturday 10 July 2021

it’s a very big mini world out there to play in

Hot off the press! Forbes has just published a piece on Mini Brands’ not-so-mini success! Our CEO, Anna Mowbray, has said, “it’s a very big mini world out there to play in” and we couldn’t agree more! Check out the article below:

Monday 05 July 2021

5 Surprise Mini Brands has been nominated by Licensing International as the BEST Licensed Product in the toys category!

“A perfect triumph in creativity, design, licensing partners & execution, ZURU’s 5 Surprise Mini Brands is a retail and sales grand slam” We are proud to announce that 5 Surprise Mini Brands has been nominated by Licensing International as the BEST Licensed Product in the toys category! Check out the …

Wednesday 30 June 2021

Unforgettable dream day for Thomas and Luke!

We feel so privileged to have worked together with One50 Group again to create an unforgettable dream day for Thomas and Luke who have autism. This family was very deserving and had a day filled with sports, go-karts, laser tag, and even a helicopter ride!

Sunday 20 June 2021

Outward Bound provides a very unique experience for people

“The Outward Bound environment is so dynamic and for those who have gone on the course, we are really starting to see the impact in increased self-awareness and confidence as leaders…Growing a great team of leaders has the biggest impact on your culture. There are different ways of giving people …

Thursday 27 May 2021

Rainbocorns App now available on Nintendo Switch!

We are proud to announce our partnership with Sabec and the release of our official Rainbocorns App now available on Nintendo Switch! There are 49 Rainbocorns pages to color in as well as all of series 1 Webisodes available to watch anytime, and anywhere.​ Click the link below to find …

Thursday 27 May 2021

Together we can get it done and save more young lives!

Starship’s Intensive Care Unit (PICU) is the only dedicated children’s intensive care in New Zealand. It’s where our most critically ill and injured children are treated. Right now, it is at critical capacity every 48 hours. Your donation will help create space for 10 more beds…enough to meet demand for …