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VIDEOS                    

5 Surprise Mini Brands Series1

Introducing Mini Brands! Unwrap, peep and reveal miniature collectibles including Kraft Heinz, Pez, Laughing Cow and Babybel Cheese. There are over 70 miniatures to collect including rare and super rare minis. Start your collection now!

Includes: Each capsule includes up to 5 real surprise miniature collectibles or 4 miniatures and a surprise shopping accessory.

5 Surprise Mini Brands Collectors Case. Store and display 30 minis with 5 Exclusive Minis

Collect, store and display your Mini Brands collection with the 5 Surprise Mini Brands Collectors Case! Each case can store up to 30 minis and comes witn 5 exclusive minis you cannot find anywhere else! Which minis will you find?

Includes:  Mini Brands Collectors Case and 5 Exclusive Minis

NEWS                  
Tuesday 19 October 2021

5 Surprise Mini Brands (by ZURU Toys) is 2021’s #1 Best-Selling Collectable Toy.

With a capsule sold every single second and 365% brand growth YOY. The brand has gone viral on TikTok, with over 3 billion views and counting, and an average of 25 million views each week. Earlier this year, Mini Brands teamed up with MONDAY Haircare (the second most-followed haircare brand …

Friday 10 September 2021

ZURU 6th biggest toy company in both the USA and the UK

We celebrate the fact that we are currently the 6th biggest toy company in both the USA and the UK in 17 short years (whoop whoop) It’s always exciting to look back on a year of achievement! In 2021 our Girls portfolio has shone, with absolute success across the board! …

Saturday 10 July 2021

it’s a very big mini world out there to play in

Hot off the press! Forbes has just published a piece on Mini Brands’ not-so-mini success! Our CEO, Anna Mowbray, has said, “it’s a very big mini world out there to play in” and we couldn’t agree more! Check out the article below: https://lnkd.in/gpj-aZC

Monday 05 July 2021

5 Surprise Mini Brands has been nominated by Licensing International as the BEST Licensed Product in the toys category!

“A perfect triumph in creativity, design, licensing partners & execution, ZURU’s 5 Surprise Mini Brands is a retail and sales grand slam” We are proud to announce that 5 Surprise Mini Brands has been nominated by Licensing International as the BEST Licensed Product in the toys category! Check out the …

Friday 12 March 2021

Massive win for the team in 2020.

Our 5 Surprise Mini Brands have ALSO received the NPD award of #1 selling toy in the Supercatergory Explorative and Other. Since the 5 Surprise launch in 2019, the brand has been a roaring success. Selling one capsule every two seconds in 2020 and gaining over 1.3 billion views on …

Monday 22 February 2021

Social Media Manager Lucy Nesdale has been named as one of Business Insider Top 17 influencer Marketers

We are incredibly proud to announce that our Social Media Manager Lucy Nesdale has been named as one of Business Insider Top 17 influencer Marketers alongside names from Nestle, Seat Geek, Foot Locker, Chipotle, and more!  Lucy joined our team in 2019 and since then has spearheaded the meteoric growth of Mini Brands to …

Friday 27 November 2020

5 Surprise Toy Mini Brands have won the Upstart Kids’ Choice COLLECTABLES Toy of the Year Award!

Thousands of kiwi kids voted, and we are glad to have received a lot of amazing reviews!   5 Surprise Toy Mini Brands Capsule from ZURU Toys All your favourite toys from Nickelodeon, ZURU, Rubik’s, Crayola and more have been made mini. Unwrap and peel to reveal 5 mystery miniatures …

Friday 06 November 2020

Many of our ZURU toys have made the Toy Insiders Top Holidays toys list

We are excited to announce that many of our ZURU toys have made the Toy Insiders Top Holidays toys list. ​ 5 Surprise Mini Brands Series 2, Rainbocorns Sweet Shake, Itty Bitty Prettys, Dino Smashers Ice Age Surprise, Fifi the Flossing Sloth and OOSH Hairy Slime, have all been recognised …

Friday 06 November 2020

5 Surprise Mini Brands has made one of the Toy Insider Holiday Gift Guide

Another win for the ZURU team, 5 Surprise Mini Brands has made one of the Toy Insider Holiday Gift Guide  – 12 Under $12. ​This is amazing recognition to receive before the holiday season. To learn more, click the link below https://lnkd.in/eCiqf6b More than 160 brands are now miniaturized and …

Monday 19 October 2020

ZURU’S SHRINK MACHINE ADDS A NEW TWIST TO BEST-SELLING 5 SURPRISE MINI BRANDS: TOY MINI BRANDS

SpongeBob SquarePants, Dora the Explorer, Rubik’s Cubes Among the Brands Getting Miniaturized! The hot miniature collectible trend takes a whole new spin with the introduction of Toy Mini Brands, a range of realistic miniature replicas of classic and contemporary toy brands from award-winning toymaker ZURU.  Through a partnership with Nickelodeon/Viacom, …

Friday 28 August 2020

Mini Brands Series 1 Social Campaign and 2020 Vega Digital Awards

We are excited to share the #MiniMania around our Mini Brands Series 1 launch and two resulting wins in the Social Campaign and Series category of the 2020 Vega Digital Awards. More about the campaign: This is a story of how a mini toy brand became a HUGE viral success. …

Wednesday 19 August 2020

ZURU celebrates trailblazing young women with GirlBoss Awards 2020

ZURU has joined forces with GirlBoss New Zealand to celebrate trailblazing young women through the “2020 GirlBoss Awards – Brought to you by ZURU”. The GirlBoss Awards aim to recognise the incredible Kiwi women (aged 11-18) who are defying stereotypes and shaping the future of New Zealand. “We are delighted …

Tuesday 24 March 2020

5 Surprise Mini Brands is a finalist in 3 categories for the Digiday Content Marketing Awards.

On March 24th  5 Surprise Minibands was announced as finalist in the following Categories:-Best New Product or Launch Campaign-Best Influencer-Generated Content-Best User-Generated Content...

Thursday 19 March 2020

ZURU Prevails Over MGA Entertainment As California Court Denies Injunction and Dissolves Temporary Restraining Order in 5 SURPRISE Dispute

ZURU™, the innovative New Zealand-owned global toy and consumer products company, announced today a California Superior Court judge ruled in ZURU’s favor, dissolving a temporary restraining order and denying a preliminary injunction to allow its wildly popular 5 SURPRISE range of products to resume sale immediately across California. “This decision …

Wednesday 26 February 2020

ZURU Co-Founder Anna Mowbray Named 2020 Wonder Woman In Manufacturing; On A Mission To Change The Way Toys Are Made

Powerhouse ZURU Co-Founder Anna Mowbray Named 2020 Wonder Woman In Manufacturing; On A Mission To Change The Way Toys Are Made Accolade Celebrates Young COO’s Innovative Commitment To Manufacturing Excellence, Automation, Sustainability, Social Responsibility and Giving Back Within the Toy Industry ZURU Announces Progress After Year One of Industry-Leading Ten …

Wednesday 20 March 2019

1, 2, 3, 4, 5… ZURU’S SURPRISE NEW TWIST: MINI SHOPPING BRANDS THAT FIT IN YOUR HAND!

ZURU 5 Surprise Mini Brands – New Collectible Series Available Now NEW YORK (March 20, 2019) – Blind surprise reveals, miniature collectibles and the fun of shopping come together in ZURU’s 5 Surprise Mini Brands, a new series from the award-winning toymaker in their top-selling 5 Surprise

Monday 01 January 2018

ROBO ALIVE DINO AND SPIDER BROUGHT TO LIFE

Global award-winning toy manufacturer, ZURU, has unveiled two new additions to its ROBO ALIVE portfolio. Utilising pioneering robotic technology, the Attacking T- REX and Super-Fast, Super-Scary Spider will be available from July 2018. Based on real-life creatures, ZURU’s ROBO ALIVE brand currently includes best-seller, ROBOFISH, followed more recently by snakes …